M's Works

Parliamo su

SEO & GEO

Technical SEO and GEO, in Palermo and across Italy

Get found by people already searching for you, on Google and on the new AI answer engines. More organic traffic, less reliance on ads.

SEO gets you into Google's results; GEO gets you cited by ChatGPT, Perplexity, Gemini and Google AI Mode when someone asks for advice instead of running a search. They're two stages of the same job: generative engines rewrite the question into a search, retrieve pages, then cite two or three. If you can't be retrieved you don't get cited, and if you are retrieved but the page doesn't actually answer, you get dropped. We work on both stages, on the code and on the content. One thing we'll say up front that many won't: this takes months, not weeks, and the first signals show up around the second or third month.

Do any of these sound familiar?
  • You're invisible on Google when someone searches for your services.

  • You rely only on ads: stop paying and the leads vanish.

  • Your site looks good but isn't technically optimized for search engines.

  • You don't appear in the answers of AI assistants like ChatGPT or Perplexity.

What we deliver

Concrete, not slideware

Technical SEO audit

We analyze speed, structure, indexing and errors that hold back your rankings.

Local SEO

Google Business Profile, consistent name-address-phone across directories, and reviews: this is what powers «near me» searches and local AI answers.

On-page SEO & content

Keywords, content structure and page optimization for search intent.

GEO (AI Search)

Structured data, content that genuinely answers the question, and a site readable by AI crawlers, which don't execute JavaScript. We measure which prompts you appear on and which sources get cited instead of you.

Structure & internal links

Site architecture and internal links that spread authority across pages.

Reporting & monitoring

We track real rankings, traffic and conversions: no vanity metrics.

Always included

Code you own, security by design, GDPR compliance.

Why work with us

Why M's Works

Traffic you don't pay per click

Organic rankings keep bringing leads over time, even with campaigns switched off.

Local visibility

«Near me» searches reach people already ready to buy: the traffic that converts best and costs least.

Measured, not promised

We track which ChatGPT, Perplexity and Gemini prompts you appear on, and who gets cited instead of you. Without that list, GEO is just a story.

Solid technical foundations

We're developers: we work on rendering, structured data and performance, not just keywords.

How we work

A clear process, no surprises

01

Audit

We capture where you stand today: indexing, speed, content, and which AI prompts you show up on (and don't).

02

Priorities

A plan in order of impact: what to fix in the code, which pages you need and which aren't worth writing.

03

Execution

Technical fixes, structured data and content that answers a specific question rather than a generic one.

04

Measurement

Rankings, traffic and AI-engine citations at regular intervals: you see what worked and what didn't.

Questions

What people ask us

No. We're based in Palermo and handle local SEO here too, but we do technical SEO and GEO for businesses across Italy, remotely: the work is in the site's code and content, not on the ground.

Next step

Want to know why they can't find you?

We'll give you an initial analysis of your rankings and growth potential, no commitment.

If opportunity doesn't knock, build a door.

Milton Berle