SEO consulting in Palermo, done by developers.
We get you found on Google and cited by ChatGPT and Gemini. Local SEO in Palermo and Sicily, technical SEO across Italy.
They search for you, but find someone else
And what staying this way costs you, every month.
You search for your service in Palermo and the first page is all competitors.
People searching today call them. They don't even know you exist.
Leads only come from ads: stop paying and they're gone.
You pay for every lead by the click, every month. The day the budget runs out, the phone stops ringing.
You ask ChatGPT who does your job in town, and it doesn't mention you.
People who ask AI for advice read two or three names and pick from those. If yours isn't there, you're not even in the running.
What we do
Local SEO in Palermo and Sicily
Google Business Profile, reviews and consistent details everywhere: this is where «near me» searches go.
Technical SEO and GEO
Speed, indexing and structured data fixed in the code, so Google and AI engines actually read your site.
Also
Content
Pages written for a specific search.
Internal links
From the pages that attract to the pages that sell.
Reporting
Rankings, leads and AI-engine citations.
What we can show you
A client found us by asking an AI assistant who could migrate their PHP software.
Our own site
It's the same work we do on your site: being read and cited, not just indexed.
A new site, with every old address redirected one by one: no Google result lands on an error page.
Priolo the Barbers · Palermo, since 1982
Case study →Why not a packaged SEO agency, or doing it yourself?
They're fair choices, and sometimes they're enough. Here's what changes on the four things we're asked about most.
| What matters | Packaged SEO agency | DIY with a plugin | M's Works |
|---|---|---|---|
| Who touches the code | Often nobody: they send you a list, and you pass it to whoever built the site. | The plugin, within what the theme allows. | We do. Speed, indexing and structured data get fixed in the code, even if someone else wrote it. |
| AI engines | It depends on the agency: not all of them measure it. | The plugin adds the data, but doesn't tell you whether you get cited. | We measure which prompts you appear on, and who gets cited instead of you. |
| What you get to see | Whatever report the package includes. | A green or red light on the page. | Rankings, leads and citations at regular intervals: you see what worked and what didn't. |
| How you pay | A monthly fee, the same every month. | Little or nothing, plus your own time. | A written quote by phase, paid at each delivery. |
Who touches the code
M's Works: We do. Speed, indexing and structured data get fixed in the code, even if someone else wrote it.
Packaged SEO agency: Often nobody: they send you a list, and you pass it to whoever built the site.
DIY with a plugin: The plugin, within what the theme allows.
AI engines
M's Works: We measure which prompts you appear on, and who gets cited instead of you.
Packaged SEO agency: It depends on the agency: not all of them measure it.
DIY with a plugin: The plugin adds the data, but doesn't tell you whether you get cited.
What you get to see
M's Works: Rankings, leads and citations at regular intervals: you see what worked and what didn't.
Packaged SEO agency: Whatever report the package includes.
DIY with a plugin: A green or red light on the page.
How you pay
M's Works: A written quote by phase, paid at each delivery.
Packaged SEO agency: A monthly fee, the same every month.
DIY with a plugin: Little or nothing, plus your own time.
The first step is a free analysis.
Tell us what you do and where you work. We look at where you stand today on Google and in AI answers, and tell you what to fix first.
- A reply within 24 hours.
- Where you show up on Google today, and who's there instead of you.
- Whether ChatGPT and Gemini name you when someone asks about your line of work.
- What's holding the site back in the code: speed, indexing, structured data.
- A plan in order of impact and a written quote. No commitment.
- 01Free analysisWhere you stand today on Google and in AI answers.
- 02Plan and quoteWhat to fix, in order of impact.
- 03ExecutionCode and content, on the site you already have.
- 04MeasurementRankings, leads and citations, at regular intervals.
you run a business that lives on local customers, in Palermo or Sicily, or you have a site anywhere in Italy that should bring in leads and doesn't. You want to know what's going on, with numbers.
you want a guaranteed top spot on Google within a month. Nobody can honestly promise that, us included.
Before starting, people ask us
“I already paid for SEO, and nothing.”
Audit first, then the numbers at regular intervals: you see what worked.
Our own site is the first test bed. The llms.txt file, written for AI engines, is public: it says what we do and also what we don't. Open it and check.
Our llms.txt →“How long will it take?”
Months, not weeks. The first signals usually show up between the second and third month.
“Do I need to rebuild my site?”
Almost never. If the problem is in the code, even someone else's, we fix it.
Often it's one setting. On the Animatio site, the translation library served different languages at the same address out of the box. Fixed in the code, search engines now find each language at its own address.
The case study →What people ask us
No. In Palermo and Sicily we also handle local SEO; technical SEO and GEO we do across Italy, remotely.
SEO gets you into Google's results; GEO gets you cited by ChatGPT, Perplexity, Gemini and Google AI Mode. A generative engine first retrieves pages, then cites two or three: if you can't be retrieved, you don't get cited.
Yes, when needed: pages written for a specific search, and only the ones the plan calls for.
It depends on how much there is to do. After the analysis you get a written quote, built on your site.
Want to know why they can't find you?
We'll send you an analysis of your rankings and growth potential, no commitment.